What you get
The Show-Up System
Meta and Google ads, the page they land on, and the follow-up that gets them through the door — built and run as one system. Priced in the open, guaranteed on the one number you actually care about.
The mechanism
Why it works, in three moves.
Google for intent, Meta for demand
Google Search catches people already typing "physio near me" or "gym Dubai Marina" — high intent, ready now, expensive per click and worth every dirham. Meta reaches the people who haven't started looking yet, which is a far bigger pool and a far cheaper one.
Run separately by two different suppliers, these two fight each other for credit and nobody owns the total number. Run by one person, they compound.
The page is half the cost per booking
Most gym and clinic sites are brochures. They list services, they have a gallery, they ask you to "get in touch". A page built to book does one thing: makes the next action obvious and frictionless, above the fold, on a phone, on cellular data.
This is why the build isn't optional. If I send perfect traffic to a page I don't control, your cost per booking is decided by someone else's web designer — and I can't guarantee a number that isn't mine to move.
Speed to lead, then no-show recovery
A lead that gets a reply in sixty seconds books at a dramatically higher rate than one answered the next morning. So the form fires an instant WhatsApp reply, a reminder goes out before the appointment, and a recovery message goes out after a no-show.
It runs on Google Workspace and WhatsApp — tools you already pay for. No Mindbody, no GymMaster, no AED 800 a month platform, and you own the whole thing.
In the build
Everything below is included.
Not a menu, not a set of add-ons. Priced separately this is AED 18,900 of work.
| What's in the build | Priced separately |
|---|---|
| Conversion site or landing page, built and launched | AED 5,500 |
| Offer and funnel design — what you sell, at what price, to whom | AED 2,000 |
| Tracking: GA4, Meta Conversions API, call and WhatsApp click tracking | AED 2,500 |
| Meta and Google campaign architecture | AED 3,500 |
| 12 ad creatives with copy | AED 2,400 |
| Google Business Profile 50-point optimisation | AED 1,500 |
| WhatsApp speed-to-lead and no-show recovery | AED 1,500 |
| Total value | AED 18,900 |
| Engine build fee | AED 9,500 |
Pricing
Three tiers. All prices on the page.
Ad spend is always paid direct to Google and Meta, never through me — so you see exactly what the platforms charge and exactly what I charge, separately.
Launch
Single location, one channel, first time running paid properly.
- Landing page build (1 page)
- One channel — Meta or Google
- Tracking stack + WhatsApp speed-to-lead
- 6 ad creatives
3-month term
Engine
Established gym or clinic that wants the calendar full and kept full.
- Full site refurb, up to 6 pages
- Meta and Google
- Full tracking + speed-to-lead + no-show recovery
- 12 creatives, refreshed monthly
- Google Business Profile 50-point optimisation
6-month term · both guarantees
Multi
Multi-location gyms, multi-service clinics and groups.
- Per-location landing pages
- Per-service campaign splits
- Location-level reporting
6-month term · both guarantees
Build fee is 50% on signature, 50% on launch. Management billed monthly in advance. Minimum ad spend AED 6,000 a month.
Timeline
What happens, and when.
Audit and baseline
We agree in writing what a booked appointment costs you today. That number is what the guarantee is measured against, so we get it right before anything else starts.
Build and launch
Page built, tracking installed, campaigns live, follow-up wired up. First leads usually land in the first week of spend.
Tighten, weekly
Search terms pruned, creative rotated, budget moved to what's converting. One honest number in your inbox every week, not a twelve-page report.
Guarantees
Two guarantees.
Beat your number
In the audit we agree what a booked appointment costs you today. If it isn't lower after 60 days, I work month three free until it is.
Note what this is not: a lead-volume promise. Volume depends on your offer, your prices, your reviews and your close rate — things I don't control. I guarantee the number I do control.
No hostages
Every asset is created in your name from day one — ad accounts, pixels, creative, landing pages, copy, tracking. Walk away at the end of any term and take all of it.
No exit fee, no handover fee, no negotiation. Most agencies can't say this. That's precisely why it's here.
Results
The numbers so far.
Results from live client accounts, Jan–Jul 2026. Named references available on request.
Questions
Everything you were about to ask.
Why is the website build mandatory?
Because your cost per booking is decided as much by the page as by the ad. If I send perfect traffic to a page that doesn’t convert, we both lose — and I can’t guarantee a number I don’t control.
It’s included for that reason, not to inflate the invoice.
What's the minimum ad spend?
AED 6,000 a month on Launch, AED 10,000 a month on Engine. Paid direct to Google and Meta, never through me.
Below that there isn’t enough data to optimise honestly, and I’d be taking your money to guess.
How fast do ads usually work?
First leads in week one. Meaningful movement on cost per booking in weeks three to six, once the platforms have enough data to stop guessing.
How long until my site is live?
Landing page in 3–5 days. Full site inside two weeks of receiving your photos and content. Wix or WordPress, whichever you’re already on.
What does the follow-up run on?
Google Workspace and WhatsApp. No gym software required, and no monthly platform fee added to your bill — you own the whole thing on your own Workspace.
What's the contract?
Launch is three months. Engine and Multi are six. Both guarantees apply from day one.
Do I own everything?
Yes, from day one, in your name — ad accounts, pixels, creative, landing pages, copy and tracking. Leave whenever the term ends and take all of it. No exit fee, no handover fee, no conversation about it.
Dubai only?
UAE-first. Elsewhere case by case — ask me.
How is this different from an agency?
One person runs it end to end. You get the page and the follow-up inside the same price instead of as three separate invoices. And I guarantee a number rather than a report.
Find out what a booked client costs you.
Twelve minutes on your ad account, your site and your Google profile. You get a six-minute Loom back with the three biggest leaks and what each one is costing you a month. No call unless you want one, and no pitch inside it.